Direct One Privacy Policy

Scope of the Policy
The policies and procedures detailed here cover transactions placed at the online storefront of Direct One, Inc. (Direct One) The Company’s online storefront is currently located at: www.xsatellite.com. These policies equally affect (where applicable) transactions made on and off line, as well as orders placed using our secure shopping cart and those processed by our call center.

Please note also that although some of Direct One’s products are only sold to residents of the United States, our practice of protecting your privacy knows no borders. If you are an international visitor or customer and you share your information with us, you too can be assured that our general protection policy will apply equally to that information. Direct One’s privacy policy and its protection of personally identifiable information applies to ALL VISITORS, acting in any capacity whatsoever.

Our Commitment To Privacy
Your privacy is important to us. That's not just something we say, but it is at the heart of what we believe as well. We understand fully that unless online merchants like ourselves take the lead to promote the responsible exchange of electronic information, and take steps to protect that information from misuse, online-commerce cannot grow. To better protect your privacy and earn your trust we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on every relevant page of our site.

The Information We Collect
Your privacy is extremely important to us here at Direct One. In the normal operation of our business we collect personal information about you. This statement is a full and complete disclosure about the information we collect and how it might be used. This notice of disclosure regarding our information collection policy applies to all information collected or submitted on any Direct One websites as identified above. Direct One, Inc. is the sole owner of information collected on our websites. We do not sell, rent or share this information in ways that are different from what is disclosed in this statement. IP Addresses and Header Information

Our servers like all those on the World Wide Web, log information site-wide regarding visitor IP address and/or domain name. This information is contained in the HTTP Header and is passed to us each time you request a page or image from one of our sites. It is essentially your address, and lets us know where to send the page or image that was requested. An IP address is a number, like 226.1.33.42, that identifies the computer or gateway you are using to surf the Web. In most cases, users are assigned a new IP address each time they connect to the Web by their Internet Service Provider. There is no personal information gathered by us, or passed to us by the HTTP header.

Personal Information (About You)
Direct One collects personal information about consumers in a variety of ways:
Through a variety of response forms and email links on its websites. These resources help you get in touch with us for a variety of reasons. In the case of response forms, fields not critical to the processing of the form are made 'optional'. You could expect to see the following personally identifiable information collected on one of these forms:
Your name
Your email address
Your telephone number (possibly multiple numbers)
Your zip code
At the point of sale we collect all information necessary to the processing of the order being placed. We also archive the customer's acceptance of our sales terms. Specifically, the personally identifiable data we collect is:
Your name
Your email address
Your telephone number (possibly multiple numbers)
Your address (possibly multiple addresses)
Your credit card number and billing verification data. (Cardholders name, address, zip code.)
Through response forms offered to give consumers an opportunity to take part in a variety of contests and incentives. You could expect to see the following personally identifiable information collected on one of these forms:
Your name
Your email address
Your telephone number (possibly multiple numbers)
Your zip code
Personal Information (About Someone Else)
Sometimes it may happen that Direct One collects personal information about people other than web visitors and purchasers on a site. A web shopper may want to ship a new DIRECTV system to Aunt Mabel. How can a person feel assured that Aunt Mabel's information will be protected?
At the point of sale we collect all information necessary to the processing of the order being placed. At times, such as in our example, you would need to provide us information about your Aunt Mabel to help us get the new DIRECTV System to her. Specifically, the personally identifiable data we would collect would be:
Her name
Her telephone number (possibly multiple numbers)
Her address (possibly multiple addresses)
Possibly you might even provide us with her email address to help us expedite shipping questions.

Through a variety of response forms offered on our website, a visitor or customer might pass us personally identifiable information about someone other than themselves. We could use the example of a promotion on a new DIRECTV system that you thought your Uncle Ted would just love. You could send us Uncle Ted's information and know that it would be treated with confidentiality. We would ask you to provide the following information about Uncle Ted, where appropriate:
His name
His email address
His telephone number (possibly multiple numbers)
His zip code

What are Cookies?
A cookie is a small text file that you may allow us (via your web browser settings) to place on your hard drive. Although this sounds strange at first, it is really not dangerous at all and doesn't endanger your privacy, your computer or the personal information stored there. Let's take a look at why: VISITORZ464MYLABTFP8HF1LNJ53SX51EL496www.xsatellite.com07143765322939363319322252029326235*

What you have just seen is a typical cookie from an xsatellite.com website. You probably have dozens of cookies on your computer just like this one, from other sites you have visited. All of these cookies are perfectly harmless. As you can see, even if someone else could read it, the cookie won't exactly tell him or her a lot about you. The good news is, of course, that no web server on the Internet can retrieve cookie information unless they are the one that put it there, so you are safe.

What we use cookies for is described below.

The Way We Use Information
Now that we've discussed the information we collect about you, you're probably wondering what we do with it all. Allow us to take a few moments and answer this very important question.

IP Addresses and Header Information
Although the information passed to us in an HTTP header is of a non-personal nature, many of the things we can track are vital to our ability to bring you a high quality website that you can enjoy and navigate easily.

Our Employees and Your Privacy
Of course we realize that any policy or set of procedures is only as good as those who implement it. Direct One has a well-trained, professional staff that is committed to your protection. We implemented an employee privacy awareness program that has had great results. Each of our employees fully understands the implications of this policy and is committed to making our company a safe and customer-friendly place to do business.

Our Partners and Your Privacy - Third Party Privacy Compliance
In order for a chain to be strong, each link must be strong. This is especially evident in today's world of shared information. An email address sent to one company could end up on the mailing lists of dozens of its online partners. Of course, that's not the way it happens here! At Direct One we aggressively seek the acceptance of our privacy policy guidelines by our vendors and our partners. Although it is impossible to ensure total compliance, we are confident that we have taken adequate steps to distinguish our company as a responsible and safe online merchant. Although certain transactions require us to share your information with third parties (for instance, we share information with UPS to ship your order.) Such transactions are entirely optional on your part. You have the ability and choice not to engage in such transactions on our website.

External Links
Our websites may contain links to other destinations on the Internet. Please be aware that Direct One is not responsible for the privacy practices of other companies once you leave our website.

Our Commitment To Children's Privacy
We understand that protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our website from those we actually know are under 18, and no part of our website is structured to attract anyone under 18.

Contacting Us
If you have any questions or concerns regarding our privacy policies and practices we would truly like to hear from you. What are your concerns about privacy? What can we do to explain the issue to you better? You can reach us during our regular business hours toll free at 1-800-239-1553. For more information about our hours of operation see our Contact Us page. If you prefer not to contact us by phone, your questions, comments and concerns can be e-mailed to us at support@xsatellite.com.

How to Verify, Correct or Remove Information in Our Database
You can verify your inclusion in our database (or review all of your personally identifiable information that we have collected and maintain) by contacting us at support@xsatellite.com. You can correct factual inaccuracies in your personally identifiable information by sending us a request that credibly shows the error. To protect your privacy and security, we will take reasonable steps to verify your identity before making corrections.

Some of the ways we use the information we gather from headers are:
We compile and analyze log file data to gain a cross-section representation of our visitors. This allows us to build websites that suit the needs of our customers based on their unique browser, operating system and screen resolution choices.

We compile and analyze log file data to show us where our visitors come from. This information helps our marketing department invest our time and resources in only the most cost effective and efficient advertising initiatives.

We use the visitor's IP Address as a temporary identifier to store the history of the visit and the contents of the visitors shopping cart.

Personal Information
Direct One uses the personal information it collects about its visitors and about people other than its visitors, in very specific and meaningful ways that directly relate to the manner in which it was received. Below are detailed the ways that we use information:

If a visitor emails us regarding an issue, our staff will reply to the email with the intention of providing the information requested by the visitor. Once the question or request for information is resolved, the visitor email will be archived for up to 1 year and then destroyed. At no time are the email addresses in this group sold, or used for any other purpose whatsoever. If that visitor were to email us and include personally identifiable information about another person, that other person's information would likewise be used for the purpose at hand and ultimately destroyed.

If a visitor fills out one of our response forms regarding a question or request for information, our staff will reply to the request via email or phone, depending on the customer's wish (as specified in the form.) Once the question or request for information is resolved, the visitor's response form data will be archived for up to 1 year and then destroyed. If a response form contains a checkbox option for inclusion in future promotional mailings, and that checkbox is selected, the customer's information will be logged in our promotional email database. If not, we will at no time use the customer's information for any other purpose whatsoever. For details of our policy regarding acceptable uses of visitor email addresses, please see below.

The information collected at the point of purchase from a visitor is used by us to efficiently and effectively fulfill that order to the customer. We also log the customer's acceptance of our sales terms, if applicable. Making a purchase from an xsatellite.com website will cause you to receive several functional and necessary emails which are detailed below. A customer may also receive a phone call as a result of an order to verify essential information.

Customers who make a purchase at an xsatellite.com website may have essential elements of their information shared with third party warehouses for purposes directly related to the fulfillment of their order.
Customers who purchase a DIRECTV System from an xsatellite.com website will have essential elements of their information shared with DIRECTV for the purpose of creating that customer an account within the DIRECTV subscriber database.

Customers who purchase a DIRECTV System from an xsatellite.com website and who opt for professional installation will have essential elements of their information provided to third party installers for purposes directly relating to the installation of their equipment. Please see the section below detailing our guidelines for third-party privacy compliance.

Customers making a purchase at an xsatellite.com website will have their shipping information shared with necessary parties in order to fulfill their order. Please see the section below detailing our guidelines for third-party privacy compliance. If a visitor fills out one of our response forms regarding inclusion in a contest, sweepstakes or special offer, essential data will be logged in order to centralize and make possible the selection of winners. Once the Sweepstakes, contest or special offer is past, visitor's response form data will be archived for up to 1 year and then destroyed. If a response form contains a checkbox option for inclusion in future promotional mailings, and that checkbox is selected, the customer's information will be logged in our promotional email database. For details of our policy regarding acceptable uses of visitor email addresses, please see below. In the case of sweepstakes drawings, certain essential information may be shared with bonded sweepstakes administrators for purposes directly related to winner selection. Please see the section below detailing our guidelines for third-party privacy compliance.

What Cookies Do

Direct One uses cookie technology in several ways that do not abuse the trust or confidence of our visitors. These ways are detailed as follows:

We set cookies on certain pages where we make use of JavaScript 'pop-up' windows to determine whether or not a visitor has been prompted by a particular window. This increases visitor satisfaction because it means we don't make you look at a pop-up window more than once per visit.

We set cookies to recognize a returning visitor. This allows us to maintain your individual settings, if applicable.

We use cookies to reduce the number of times we require a user to 'log in' to our website. Direct One does not require cookies and if you reject our cookie you may still use our site. The only drawback is that your experience will be less convenient and personalized. Direct One will never use or share the personally identifiable information provided to us in ways unrelated to the ones described above without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.

Direct One Customer E-mail Policy

One of the most widely discussed facets of online privacy deals with unsolicited email messages known as SPAM. Direct One does not SPAM its customers and recognizes that SPAM is a harmful and unwanted nuisance. We do, however, send email messages to our customers under certain circumstances and would like to explain the reasons that govern our decision to do so.

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